TV rights contract negotiations. What's your view?

Off course that EPL way is the best, the bottom EPL club gets almost the same amount of money that CL semifinalist get..... from business point of view EPL is miles in front of La Liga and especially Serie A now (empty stadiums)..... Spanish and Italian clubs are in big financial crisis, look what Milan must do to cut their losses from last season, they had to buy Beckham just to sell more shirts and Valencia will probably have to sell some of their stars next season!!!